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Technology marketing

 

Marketing outsourcing and writing intelligent code

22 Jul 2016, Posted by addkraft in Technology marketing

Marketing outsourcing with a focus on intelligent content marketing is a crucial differentiator for technology product organizations. Technology companies often tend to follow a technically driven product strategy that often under-emphasize the need for an effective marketing framework to adapt the organization’s direction of growth to match a constantly…

Digitally Enable Your Business through Content Marketing

16 Jan 2016, Posted by addkraft in Technology marketing

Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently…

Sail Down the Digitally Enabled Sales Process

26 Dec 2015, Posted by addkraft in Technology marketing

Contextual Content – the Rudder of a Smooth Sail Down the Digitally Enabled Sales Process During the last NPC held in Bangalore, I attended a seminar by the Mckinsey & Co team – an engrossing session that highlighted various approaches for enabling B2B sales. It…

Content – the rainmaker for SaaS products

18 Jun 2015, Posted by addkraft in Technology marketing

A few years back, I attended a sales strategy session where many experienced strategic thinkers brought together their 15-25 years of ERP brilliance and sales experience to find a solution to an ever-concerning problem – building the perfect strategy to acquire and retain “best-fit” customers….

Engaging content – the circulatory system of e-commerce

09 Jun 2015, Posted by addkraft in Technology marketing

In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” “ever-changing,” “efficient,” “engaging,” and so many more means of making life comfortable at a single…